Bruno Lifelike Cuddle Dog - adv 1

Too much screen time? This cuddly dog keeps children delighted – without a smartphone!

Italian designer Riccardo Montesi has created Bruno, an adorable companion that instantly captivates children – and completely wins over parents.

In a small studio nestled between olive groves and cypress trees, something was created that has won the hearts of countless families in no time: a lifelike plush dog that moves, responds, barks, and feels just like a real little companion. A dog that offers comfort – and gives children exactly what so many are missing today.

Why it matters

Children spend more time in front of screens than ever before. Experts warn that too much digital stimulation can affect sleep, concentration, and social development. What children need again are real, tangible experiences – moments of closeness and imagination, not more apps.

But a real pet isn’t possible for many families: allergies, responsibility, cost, and limited space often get in the way.

Traditional soft toys may be cute, but they often feel interchangeable – without offering that sense of “something more.”

This is exactly where Montesi’s idea began: a movable, responsive cuddly dog that gives children a warm feeling of friendship – gently fulfilling the wish for a pet without any chaos or commitment.

His creation is named Bruno – the lifelike cuddle dog that makes children’s eyes light up.

Parents are already sharing that their children prefer playing, cuddling, and going on little adventures with Bruno – while the smartphone is left untouched far more often.

A breakthrough that’s changing the toy world

The idea for Bruno was born when Montesi noticed how strongly his young nephew had become attached to his tablet. A real dog wasn’t an option due to allergies – so he set out to create something that felt “real enough” to genuinely move children emotionally.

After many months of prototypes, sketches, and fine-tuning, he developed a dog that not only looks adorable, but also walks, barks, and responds gently without being loud or intrusive.

Children instinctively pick Bruno up, tell him about their day, wander through the house with him – and it’s this emotional closeness that makes him so special.

Children instinctively hold Bruno in their arms, tell him about their day, and wander through the house with him – and it’s this emotional closeness that makes him so special.

The secret behind his success lies in the combination of his movable design, high-quality materials, and a warm, loving presence that children intuitively connect with.

Every shape, every movement, and every little expression was refined until Bruno had exactly the friendly, comforting look that children instantly fall in love with.

Recommended by educators – child-friendly, soft & calming

Many educators emphasise the importance of calm, imaginative play for children’s emotional development. Bruno supports exactly these skills:

strengthens emotional bonding & empathy
encourages role-play and social skills
motivates children to move (“taking the dog for a walk”)
nurtures a sense of responsibility (“looking after the dog”)

Bruno is made from soft, skin-friendly premium materials, ideal for daily play, cuddles, and taking along on little adventures. Parents love the peace of mind that comes with giving something safe and high-quality – children simply love their new best friend.

What makes Bruno so unique?

Five features make Bruno the dog children instantly fall in love with:

Lifelike movements
He walks, responds, and barks gently – just like a little puppy curiously exploring the world.
Soft, snuggly fur
The high-quality coat invites hours of cuddling and feels incredibly soft to the touch.
Gentle reactions
Bruno responds sensitively to touch and movement – without bright noises or flashy light effects.
Loving details
From the tiny paws to the ears and friendly face – every detail has been designed with great care.
Built for everyday adventures
Bruno is soft yet sturdy enough for rough play, daily adventures, and endless cuddle sessions.

This makes him not just “a toy” – but a special dog friend many children will want to take everywhere.

For which age is Bruno suitable – and how safe is he?

Bruno is designed so that even children as young as 2 years old can have a loving, movable companion by their side. Only carefully selected, soft, child-friendly materials are used in his creation.

Bruno is well-made, sturdily constructed, and easily withstands everyday play – whether cuddling, running around, travelling, or imaginative adventures in the playroom. This allows children to learn how to care for “their” dog, develop a sense of responsibility, and enjoy a safe, calming friend at all times.

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Experiences and feedback from parents

Although Bruno is still fairly new, positive feedback is already pouring in:

Parents report that their children:

ask for the tablet or phone far less
seem calmer and more balanced
play independently for longer
show more creativity in everyday life

Many children fully integrate Bruno into their daily routine:
He sits at the breakfast table, rides along in the car, plays in the garden, and sleeps in bed at night.

For many families, he feels just like a little pet – only without the effort.

Check out the discount and availability now 👉🏻

Why guests always notice Bruno Lifelike Cuddle Dog first…

Sophie H., 51

⭐⭐⭐⭐⭐

“Our 3-year-old daughter takes Bruno everywhere. She talks to him, cuddles him, and even wants him to sleep next to her. It really feels like we have a little dog, but without any hassle. Amazing toy!”

Oliver B, 34

⭐⭐⭐⭐⭐

“To be honest, I was a bit sceptical at first, but Bruno has truly surprised us. He moves smoothly, barks softly, and our son responds to him so sweetly. Since Bruno arrived, he asks for the tablet far less. Absolutely worth it.”

Eleanor D., 31

⭐⭐⭐⭐⭐

“My granddaughter becomes so calm when she holds Bruno. The fur is incredibly soft, and his responses are just right – not too loud or busy. She now plays much more imaginatively and includes Bruno in everything.”

Get your dog friend now at a holiday price

Every Bruno – Lifelike Cuddle Dog brings warmth, fun, and companionship to your home. Each movement, bark, and reaction tells its own little story – and every time you watch your child play with him, a smile is guaranteed.

Now it’s your turn:

Which little friend will join your family this holiday season? Bruno is ready to walk, cuddle, and share adventures – all without the hassle of a real pet.

Right now, Bruno is available at a special holiday price – only £29.99 instead of £59.99, for a limited time on the official website.

Once you see how Bruno responds, moves, and cuddles, it’s easy to understand why he has become the perfect companion for children – and a gift that will be remembered long after the holidays.

(Continue to the official order page)

Check out the discount and availability now 👉🏻

Update of October 22, 2025

Since its market launch this year, the “Bruno – A lifelike cuddly dog that barks, walks and reacts” have spread much faster than expected and have already been ordered thousands of times throughout the country.

Due to high demand and many enthusiastic responses, HIKECARE is currently offering new customers a one-time discount of 50% – while stocks last.